LTV SaaS Growth VI

LTV SaaS Growth VI was launched in 2019 with a focus on B2B apps in the Shopify ecosystem.

LTV SaaS Fund seeks medium-term investment opportunities, with a return rate of approximately 174% over a 3-5 year term.

Investments

Sector
Niche
Growth
Acquisition
Upselling & Cross-selling
138.6%
1
Status Current
Year of Investment 2019
Acquisition Profile

Acquisition 1: Upselling Shopify App.

For its first acquisition, which was finalized in Q4 2019, Fund VI acquired a leading Shopify app in the upselling & cross-selling niche. Since acquisition, the app has grown at a rapid pace, with MRR rising 138.6% from Q4 2019 to Q4 2023. Much of the growth can be attributed to various successful growth initiatives, including improved customer onboarding, increased support hours and channels, new feature releases, and various UI improvements.

Conversion Rate Optimization
124%
2
Status Liquidated
Year of Investment 2020
Acquisition Profile

Acquisition 2: Portfolio of CRO Shopify Apps

For its second acquisition, finalized in Q3 2020, Fund VI acquired a portfolio of Shopify apps in the conversion rate optimization (CRO) space. From 2020 to Q3 2023, these apps saw MRR climb 85.5%, driven by enhanced customer support, user-driven development and design improvements, and strategic marketing initiatives.

In Q3 2023, the Fund achieved a significant milestone by divesting the portfolio of apps for an impressive 461% ROI. This successful exit underscores the Fund's effective strategy and execution.

Advertising Optimization
9.9%
3
Status Current
Year of Investment 2020
Acquisition Profile

Acquisition 3: Advertising Optimization Shopify App.

For its third and final acquisition, which was completed in Q3 2020, Fund VI acquired an advertising optimization app aimed at improving advertising ROI for Shopify merchants. Over the past year, the app has seen steady growth, with MRR growing 9.9% from Q2 2020 to Q4 2021, while also driving higher Average Revenue Per User (ARPU). The fund team have made significant improvements in terms of features and functionality, UI, and marketing, which have in turn helped drive this rapid growth.