LTV SaaS Growth VII

LTV SaaS Growth VII was launched in 2021 with a focus on B2B SaaS businesses.

LTV SaaS Fund seeks medium-term investment opportunities, with a return rate of approximately 174% over a 3-5 year term.

Investments

Sector
Niche
Growth
Acquisition
Digital Donations
2%
1
Status Current
Year of Investment 2021
Fund Profile

Acquisition 1: Digital Donation Platform

For its first acquisition in 2021, Fund VI acquired Txt2Give, a mature SaaS business in the non-profit donation space. Launched in September 2012, Txt2Give has become a market-leading platform for organizations offering online donations. With over a decade of operational history, the business has carved out a leadership position at the forefront of digital donations while securing a stellar rating across various third-party review sites.

Amazon Analytics
Amazon Analytics
15.6%
2
Status Current
Year of Investment 2021
Fund Profile

Acquisition 2: Amazon Analytics SaaS

Fund VII's second acquisition, which was finalized in Q2 2021, was a popular and highly rated monitoring tool for merchants on the Amazon platform. With a clear value proposition, the business has attracted hundreds of merchants on the Amazon platform while averaging a low net MRR churn rate. The business has enjoyed steady revenues, with MRR rising 15.6% from Q2 2021 to Q4 2022.

Conversion Rate Optimization
12.8%
3
Status Current
Year of Investment 2021
Fund Profile

Acquisition 3: Conversion Rate Optimization Shopify App

The fund's third acquisition, finalized in Q2 2021, was a portfolio of Shopify apps offering a wide range of features that provide Shopify merchants with essential tools to improve conversions and sales on their storefronts. Since finalizing the acquisition, Average Revenue Per User has grown 12.8%, thanks to the optimized pricing and upselling implemented into the apps.

EduTech SaaS
EduTech SaaS
28.4%
4
Status Current
Year of Investment 2021
Fund Profile

Acquisition 4: EduTech SaaS

For its fourth acquisition, finalized in Q3 2021, Fund VII acquired a popular EduTech business providing proprietary plagiarism detection software to both B2B and B2C users. With several years of operations under its belt, the business has amassed a large user base consisting of students, educators, and digital marketing professionals. Since acquisition, the Fund team have successfully executed a number of high-impact growth initiatives, including content marketing and SEO, email marketing, onboarding optimization, and UI re-design. This has proven lucrative, with MRR rising 28.4% in 2023.

AdTech
66.7%
5
Status Current
Year of Investment 2021
Fund Profile

Acquisition 5: AdTech Platform

Fund VII's fifth and final acquisition, finalized in Q3 2020, was Newor Media, a well-established AdTech business providing programmatic header bidding software to digital content publishers. Launched in 2016, Newor Media offers an innovative solution for publishers, specifically high-performing blogs and content sites, looking to maximize their digital advertising revenue by connecting these publishers with dozens of premium advertising networks who bid in real-time for advertising placements. Over 2023, Newor Media has continued to generate strong earnings, with gross profits (revenues net of publisher payments) rising 66.7% from Q1 to Q4 2023.