LTV SaaS Growth VII

LTV SaaS Growth VII was launched in 2021 with a focus on B2B SaaS businesses.

LTV SaaS Fund seeks medium-term investment opportunities, with a return rate of approximately 174% over a 3-5 year term.

Investments

Sector
Niche
Growth
Acquisition
Digital Donations
11%
1
Status Current
Year of Investment 2021
Fund Profile

Acquisition 1: Digital Donation Platform

For its first acquisition in 2021, Fund VI acquired Txt2Give, a mature SaaS business in the non-profit donation space. Launched in September 2012, Txt2Give has become a market-leading platform for organizations offering online donations. With nearly a decade of operational history, the business has carved out a leadership position at the forefront of digital donations while securing a stellar rating across various third-party review sites. Since acquisition, the business has generated consistently-strong earnings and attracted more users, thanks to the increased investment in development, support, and marketing.

Amazon Analytics
Amazon Analytics
15%
2
Status Current
Year of Investment 2021
Fund Profile

Acquisition 2: Amazon Analytics SaaS

Fund VII's second acquisition, which was finalized in Q2 2021, was a popular and highly rated monitoring tool for merchants on the Amazon platform. With a clear value proposition, the business has attracted hundreds of merchants on the Amazon platform while averaging a negative net MRR churn rate. Since acquisition, the business has enjoyed consistent growth with MRR rising 14.9% from Q2 2021 to Q4 2021, which in turn, translated to net asset value growth of 23.1%.

Conversion Rate Optimization
13%
3
Status Current
Year of Investment 2021
Fund Profile

Acquisition 3: Conversion Rate Optimization Shopify App

The fund's third acquisition, finalized in Q2 2021, was a portfolio of Shopify apps offering a wide range of features that provide Shopify merchants with essential tools to improve conversions and sales on their storefronts. Since finalizing the acquisition, the business has grown 13.2% to Q4 2021, thanks to the numerous operational investments and improvements, including improved customer support, increased development, and optimized marketing via PPC and partnerships.

EduTech SaaS
EduTech SaaS
12%
4
Status Current
Year of Investment 2021
Fund Profile

Acquisition 4: EduTech SaaS

For its fourth acquisition, finalized in Q3 2021, Fund VII acquired a popular EduTech business providing proprietary plagiarism detection software to both B2B and B2C users. With several years of operations under its belt, the business has amassed a large user base consisting of students, educators, and digital marketing professionals. Since acquisition, the Fund team have successfully executed a number of high-impact growth initiatives, including content marketing and SEO, email marketing, onboarding optimization, and UI re-design. This has proven lucrative, with revenues expanding 11.5% year-over-year while attracting an ever-increasing user base.

Google Ads
AdTech
36%
5
Status Current
Year of Investment 2021
Fund Profile

Acquisition 5: AdTech Platform

Fund VII's fifth and final acquisition, finalized in Q3 2020, was Newor Media, a well-established AdTech business providing programmatic header bidding software to digital content publishers. Launched in 2016, Newor Media offers an innovative solution for publishers, specifically high-performing blogs and content sites, looking to maximize their digital advertising revenue by connecting these publishers with dozens of premium advertising networks who bid in real-time for advertising placements. Over the past year, Newor Media has remained on a stellar upward trajectory, with earnings consistently rising from 2016 to 2021 and showing no signs of slowing down.