LTV SaaS Growth VII

Acquisition 2: Amazon Analytics SaaS

Fund VII's second acquisition, which was finalized in Q2 2021, was a popular and highly rated monitoring tool for merchants on the Amazon platform. With a clear value proposition, the business has attracted hundreds of merchants on the Amazon platform while averaging a negative net MRR churn rate. The business has enjoyed consistent growth, with MRR rising 20.2% from Q4 2020 to Q4 2021, which in turn, translated to net asset value growth of 38.3%.

Acquisition 3: Conversion Rate Optimization Shopify App

The fund's third acquisition, finalized in Q2 2021, was a portfolio of Shopify apps offering a wide range of features that provide Shopify merchants with essential tools to improve conversions and sales on their storefronts. Since finalizing the acquisition, NAV has grown 15.8%, thanks to the numerous operational investments and improvements, including improved customer support, increased development, and optimized marketing via PPC and partnerships.

Acquisition 4: EduTech SaaS

For its fourth acquisition, finalized in Q3 2021, Fund VII acquired a popular EduTech business providing proprietary plagiarism detection software to both B2B and B2C users. With several years of operations under its belt, the business has amassed a large user base consisting of students, educators, and digital marketing professionals. Since acquisition, the Fund team have successfully executed a number of high-impact growth initiatives, including content marketing and SEO, email marketing, onboarding optimization, and UI re-design. This has proven lucrative, with NAV rising 25.9% since acquisition.

Acquisition 5: AdTech Platform

Fund VII's fifth and final acquisition, finalized in Q3 2020, was Newor Media, a well-established AdTech business providing programmatic header bidding software to digital content publishers. Launched in 2016, Newor Media offers an innovative solution for publishers, specifically high-performing blogs and content sites, looking to maximize their digital advertising revenue by connecting these publishers with dozens of premium advertising networks who bid in real-time for advertising placements. Over the past year, Newor Media has remained on a stellar upward trajectory, with earnings consistently rising from 2016 to 2021 and showing no signs of slowing down.